Resume - John Santangelo

Summary

Internet Marketing professional with six years of web experience in Internet marketing, SEO/SEM, web analytics, and building successful sites.

• Organic Search
  • Keyword research
  • Information architecture
  • Content development
  • Linkbuilding
• Paid Search
  • Google Adwords
  • Yahoo Search Marketing
  • Vertical search engines
• Web Analytics
  • Tracking
  • Reporting
  • Testing

Professional Experience

Internet Marketing Manager

MPS Group
Marketing
Jacksonville, FL
May 2008 - Present 

• Lead Internet marketing efforts for a Fortune 1000 staffing firm's websites.
• Increase candidate job applications, client leads, and brand awareness through a combination of the following:
• Organic search engine optimization via on-site and off-site efforts.
  • On site: Site redesigns (with better information architecture, content targeting, and internal linkage).
  • Offsite: Organic link building.
• Paid search advertising (Google Adwords and targeted job search engines)
• Continuous measurement, reporting, and adjustments from data captured through web analytics. Properly set up Google Analytics accounts and profiles, conversion tracking and funnels, and reporting. 
• Competitive link and keyword research, including online reputation monitoring and management of websites and social spaces.
• Assisted with development of social media policies.
• Created and manage blogs for three group companies.
• Manage content creation handled in-house and outsourced.
• Developed new approach to jobs and content organization that resulted in increased traffic and conversions.

Project Analyst

First Coast Service Options, Inc.
Medicare Websites and Provider Self-Service Technology
Jacksonville, FL
January 2007 - May 2008

• Continuously improved Web site navigation and content based on user feedback, analytics, and surveys.
• Project Lead on Web site redesign efforts. Tasks included:
  • Working with outside vendor on Web redesign requirements gathering from internal development staff and external site users.
  • Aligning content inventory with graphical mock-ups for use by development staff.
  • Managing team of four contractors in Web site redesign content transfer.
• Developed RFP, researched vendors, chose vendor for bulk emailer.
• Worked with corporate parent company on procurement of web analytics licenses for use on Medicare provider Web sites (WebTrends Analytics 8 On Demand).
• Researched and recommended purchase of search engine for Medicare Provider Web sites. Configured search profiles, results ranking, and search interface (Thunderstone Search and Google Search Appliance).
• Generated ideas, researched vendors, developed reports, and developed requests for proposals for projects aimed at increasing overall web site customer satisfaction and usage levels (ForeSee Results).
• Worked with web administrators to improve processes for day-to-day maintenance of web sites, including the development of content workflows (Oracle Stellent CMS).
• Proofread and processed web site content submissions.

Web Page Developer

Florida Community College at Jacksonville
Marketing and Recruitment
Jacksonville, FL
03/06 - 12/06

• Developed and maintained college Web pages according to Web standards.

Online Sales and Marketing

l'art et l'automobile gallery
East Hampton, NY
10/03 - 04/05

• Wrote and proofread press releases, product descriptions, Web content, marketing material, and auction catalogs.
• Created layout and design of company Web sites, catalogs, and marketing material.
  
• Photographed items and subsequently edited and optimized the photographs for use in catalogs, Web sites, andother marketing material.
• Set up and managed SEO and SEM campaigns (organic and pay-per-click) on Yahoo/Overture and Google, which resulted in increased Web site traffic and sales.
• Wrote, designed, developed, and launched e-mail marketing advertisements.
• Continuously tracked and analyzed Web site statistics to make marketing and Web site improvements.
• Created banner ads.Created and optimized landing pages.

Web Designer

Luxury Living, Inc.
East Hampton, NY
05/03 - 09/03 (internship)

• Managed and maintained Web site content and design.
• Edited and optimized images for size and quality.
• Optimized Web site text for readability and search engine optimization.

Independent/Consultant Work

Owner

Nautical Gifts, LLC
Jacksonville, FL
04/05 - 03/06

• Formed company and created business plan.
• Designed, created, optimized, and launched company e-commerce Web site.
• Wrote and/or edited product descriptions.

Independent Web Consultant

Various dates and locations (NY and FL)

• Consulted on Web site strategies and developed Web sites for organizations both large and small.

Education

Roger Williams University
Gabelli School of Business
Bristol, RI
Bachelor's degree in Computer Information Systems
Concentration in Psychology
08/99 - 05/03
Honors: Dean's List
GPA: 3.36/4.0

 

 

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