Resume - John Santangelo

Summary

Internet Marketing professional with seven years of web experience in Internet marketing, SEO/SEM, and web analytics. Currently the Internet Marketing Manager at a Fortune 500, leading Internet marketing efforts on company websites, with over 6 million visits annually.

• Organic search (keyword research, information architecture, content development, linkbuilding).
• Web analytics (tracking, reporting, A/B and multivariate testing, conversion rate optimization).
• Paid search (Google Adwords, Yahoo Search Marketing, LinkedIn DirectAds, Facebook Advertising, vertical search engines).

Professional Experience

Internet Marketing Manager

Adecco Group North America (Formerly MPS Group)
Marketing
Jacksonville, FL
May 2008 - Present 

• Lead Internet marketing efforts for the firm's staffing websites. Increase candidate job applications, client leads, and brand awareness through a combination of the following:
  • Organic search engine optimization via on-site and off-site efforts.
    • On-site: Site redesigns (with better information architecture, content targeting and development, and internal linkage).
    • Off-site: Organic link building.
  • Paid search advertising (Google Adwords, LinkedIn DirectAds, Facebook advertising, and targeted job search engines).
  • Continuous measurement, reporting, and adjustments from data captured through web analytics. Properly set up Google Analytics accounts and profiles, conversion tracking and funnels, and reporting. 
  • Competitive link and keyword research, including online reputation monitoring and management of Web sites and social spaces.
• Assisted with development of social media policies.
• Created and manage blogs for three group companies.
• Managed content creation handled in-house and outsourced.
• Developed new approach to jobs and content organization that resulted in increased traffic and conversions.
• Results: Efforts have increased site traffic levels for various sites up anywhere from 9% to 219%. Conversions increased anywhere from 5% to 596%. Worked on over a dozen job sites including Soliant.com, SunbeltStaffing.com, and Modis.com.

Project Analyst

First Coast Service Options, Inc.
Medicare Web sites and Provider Self-Service Technology
Jacksonville, FL
January 2007 - May 2008

• Continuously improved Web site navigation and content based on user feedback, analytics, and surveys.
• Project Lead on Web site redesign efforts. Tasks included:
  • Working with outside vendor on Web redesign requirements gathering from internal development staff and external site users.
  • Aligning content inventory with graphical mock-ups for use by development staff.
  • Managing team of four contractors in Web site redesign content transfer.
• Developed RFP, researched vendors, chose vendor for bulk emailer.
• Worked with corporate parent company on procurement of web analytics licenses for use on Medicare provider Web sites (WebTrends Analytics 8 On Demand).
• Researched and recommended purchase of search engine for Medicare Provider Web sites. Configured search profiles, results ranking, and search interface (Thunderstone Search and Google Search Appliance).
• Generated ideas, researched vendors, developed reports, and developed requests for proposals for projects aimed at increasing overall web site customer satisfaction and usage levels (ForeSee Results).
• Results: All Medicare providers measured on website satisfaction based on standard questions and custom questions (ForeSee Results). Increased website customer satisfaction from bottom 25% to top 25%. Created more accurate site search, more efficient and reliable email communications, and a better web experience for visitors.

Web Page Developer

Florida Community College at Jacksonville
Marketing and Recruitment
Jacksonville, FL
03/06 - 12/06

• Developed and maintained college Web pages according to Web standards.

Online Sales and Marketing

l'art et l'automobile gallery
East Hampton, NY
10/03 - 04/05

• Wrote and proofread press releases, product descriptions, Web content, marketing material, and auction catalogs.
• Created layout and design of company Web sites, catalogs, and marketing material.
  
• Photographed items and subsequently edited and optimized the photographs for use in catalogs, Web sites, andother marketing material.
• Set up and managed SEO and SEM campaigns (organic and pay-per-click) on Yahoo/Overture and Google, which resulted in increased Web site traffic and sales.
• Wrote, designed, developed, and launched e-mail marketing advertisements.
• Continuously tracked and analyzed Web site statistics to make marketing and Web site improvements.
• Created banner ads.
• Created and optimized landing pages.

Independent/Consultant Work

Owner

Nautical Gifts, LLC
Jacksonville, FL
04/05 - 03/06

• Formed company and created business plan.
• Designed, created, optimized, and launched company e-commerce Web site.
• Wrote and/or edited product descriptions.

Independent Web Consultant

Various dates and locations (NY and FL)

• Consulted on Web site strategies and developed Web sites for organizations both large and small.

Education

Roger Williams University
Gabelli School of Business
Bristol, RI
Bachelor's degree in Computer Information Systems
Concentration in Psychology
08/99 - 05/03
Honors: Dean's List
GPA: 3.36/4.0

Certifications

Google Analytics Individual Qualification (IQ)

 

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