John Santangelo

I am an Internet marketing professional, working on the web since I graduated college in 2003. Immediately out of school I began work in the field of Internet marketing. I'm self-taught in search marketing and have gained experience working in various capacities on nearly every form of website including e-commerce sites large and small, an online auction site, multiple college sites, and even a government contractor website. Since 2008, I've been working as in-house SEO with a staffing firm. (full resume)

I don't believe that SEO is something that should be done after a site is already designed and launched. Rather, it starts with research and planning. Information architecture, web design, and usability all play roles. Once a site is up however, I love to dive in and look at analytics, conversions, and other data to make it even better. I'm good at making sites, but my expertise is making sites better.

I tell it like it is, always try to find more efficient ways to do things, embrace change, and never accept "but that's the way we've always done it."

I currently reside in Jacksonville, FL with my wife, daughter, and cat. Feel free to say hello to me on Facebook or Twitter, or email me if you'd like to get in touch.

11/4/09 - Holy cow, I actually blogged - Google Analytics Alternatives, Measuring Beyond "Last Click Wins"